Fat Wars™ “is about improving lives one body at a time by correcting and maintaining metabolism”. This website was created by author Brad King to provide consumers with nutrition information and weight loss tips including exercise and effective supplementation, to help them improve their overall health. Interested readers may also sign up to receive a monthly newsletter.

Obesity has become a serious problem in this country and the people have become aware of the many serious health conditions directly linked to it. As a result, the weight loss market has become flooded with all forms of “solutions”, from books and diet programs to supplements. In this review, we shall be taking a closer look at the Fat Wars website to find out whether or not dieters could benefit from the information and diet program it offers.

On the site’s home page are links to other pages such as a biography page on Brad King, products being sold by the company, how to contact the company, and at the time of this review, a page promoting King’s latest book, Awaken Your Metabolism.

There are also some testimonials from people who have followed the program posted on the site, as well as Brad King’s tour schedule.

The Fat Wars website also sells products such as protein powders, energy enhancers and supplements specially formulated for men. The site also features “eating principles” with a diet plan which incorporates some of the supplements on sale.

Also on the site is a detailed page on the importance of exercise and what exercising “the biocize way” is all about. However, dieters are not provided with any specific exercises to follow. Instead, what is given is a background on the biocize principle and research explaining the relationship between exercise and weight loss. There are a lot of intriguing information presented on this page but to get the complete story, consumers have to purchase the book.

Dieters need to follow Brad King’s program to the letter in order to reap the promised benefits. Aside from healthy eating principles, the site also posts recipes for protein shakes which are to be consumed twice a day. Dieters are advised to eat 5-6 “ metabolically balanced nutrient-dense meals per day” which should be spaced every few hours.

For those people who do not find King’s weight loss approach to their liking, an all-inclusive daily oral weight loss supplement would be a good alternative. We suggest looking for a natural formula that contains herbs such as Hoodia which effectively suppresses the appetite. Also, it would be better to consider products made by companies that offer free trials.

Positives

• Website is informative
• Shake recipes are posted on the website

Negatives

• Orders could not be shipped to Canada at the time of this review
• Does not include an interactive weight loss program designed for the Internet
• No “before and after” pictures accompany the testimonials

Despite the information on exercise and nutrition it provides, the site does not seem to be the best one for people who are just getting started on a weight loss program. It appears to be more of a site meant to promote Brad King’s books although people who need to fine tune their existing programs may benefit from the things it offers.

With all the products and programs available in the market, an oral supplement may still be the most effective weight loss method. Those with formulas that contain the combination of a fat burner that boosts energy and a proven appetite suppressant such as Hoodia have been shown to yield the significant results.